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In 1930, at the height of the global economic depression, Jean Patou gave free rein to his natural joie de vivre and sent 250 of his best American clients a bottle of a rare, unique and improbable perfume, an avalanche of May rose and Grasse jasmine, the most luxurious, precious and comforting gift one could imagine.

And so Joy was born. Every ounce of this subtle floral bouquet, a perfect symbiosis of rose and jasmine, required 10,600 jasmine flowers and twenty-eight dozen roses. Truly “the costliest perfume in the world,” Joy was an exceptional fragrance that enveloped every women, blond, brunette or redhead, in a cloud of sophistication and prestige.

As modern as ever, Joy, signature perfume of the house of Patou, heralds the perfumes of tomorrow.